Instill value, build credibility and convert sales with strategic content

Dear Friend,

Many will disagree with this statement... we don't care, let them.

"No one can sell your product and service better than you."

Not us and not the high end, cost you a fortune sales person who doesn't give a care in the world about your customer.

We will draw out the key selling points, features, benifits and write a sales letter than converts, but it's your voice and passion that's going to create a connection with the reader.

It's your knowledge and experince that will build up cedibility and trust in the eye of the reader. You are the one with the stories the they can relate to.

Don't worry, you won't have to write a word. We have developed an interview process that gives us everthing we need.

Build life-time customers, minimize refunds and maximize your backend sales

Can you generate more sales embellishing and exaggerating on the results your product and service will deliver? Yes, absolutely, but at what cost?

Managing expectations and delivering as you claim is crucial to the ongoing success of your ebusiness.

What you need is an Internet business that pulls existing customers back for second and third sales solely on the basis that your product delivered as you promised it would.

If you take the other route and exaggerate or be vague about what your product really delivers you will wind up fielding lot's of phone calls and saying something along these lines...

"...I'm sorry, but I think there must have been a misinterpretation".

I'm sure you have been on the receiving end of that statement or similiar before. Very frustrating and it's a safe bet your impression of this company forever changed.

A properly written sales letter is serious business. The message you set makes a long lasting imprint.

We want to deliver the best of both worlds....

  1. High converting sales letter that accurately sell your features and benefits. This in turn sets your business up for...
  2. Strong back-end sales potential. It's never too early to begin thinking about your backbend sales strategy. If you don't have a second product you can offer now, which is the case with most of our clients, you will some day.

Our customer oriented strategy may not convert as high as the exaggerated route, but our goal is to help build you a stable, long lasting sales process.

"Stability", not a word you here often in sales letter. Why? Probably because it's not all that exciting. We don't care though. We use it, because we are trying to target a specific clients.

To be very direct, we only want to work with small eBusiness clients that believe in building customer loyalty. If you are anything but, I'm sorry, but our service is not right for you.

We will tap your passion and put it on paper

Again, the best sales person for this job is you... the visionary behind the idea. We will use your voice and your passion in the letter we write.

The product knowledge is in you. You are the one who can relate to the person being targeted.

We will use an interview to that draws out features, benefits, unique selling positions, credibility... all the pieces required to writing a sales letter that converts.

All we need from you is an hour of your time.

The questions we ask follow a classic formal for writing winning sales letters. We have included a high level overview of the steps. If you want to try writing this letter yourself, please go ahead and use this guide.

If you would rather use our services our rates our outlined below.

Step #1

An engaging and key feature/benefit headline

Step #2

Sub headlines

Sub headlines used through out the sales letter that expand on benefits and generate more and more excitement.

Step #3

Unique selling position

Explain the unique selling position. Why is MatchMatrix different than the other compatibility services?

Step #4

Your credibility

Why is MatchMatrix a credible service? We need to build trust. This is extremely important. Anything we can use to help sell Franks and the products credibility... feature publications, testimonials, audio and video endorsements... awards.

Step #5

Solutions to what problem

Explain how this service will improve the reader’s life and resolve problems. What are the features and benefits of the relationship report? “Within minutes you will know what a relationships true potential is. Save yourself from the frustration and emotional pain that inevitably comes with a bad match. ”

Step #6

What is your product and how does it work.

Discuss the details the relationship report. How easy it is. Leave no questions Unanswered. Take the reader through a process or scenario they can relate to. Use screen shots... maybe a step 1 – x approach would work well here.

Step #7

Customer Testimonials

Now that the reader has an understanding of what the relationship report is it’s time to start inserting customer testimonials. It’s likely we will have to solicit for some new ones.

Step #8

What your product or service is not?

Discuss what MatchMatrix is not... another one of those personality services. Spend some time explain why these tool fail. Why is MatchMatrix different and superior?

Step #9

Summarize the benefits

Insert a bullet summary of everything they will receive. This is the point when we begin transitioning to the close.

Step #10

What does it cost?

Discuss the price of the report. Compare to the value of the service. Put the price into perspective for the reader. How much money have they spent on past relationship failures? This is less expensive than movies for two.

Step #11

Bonus products

We need to talk about bonus offers. If we intend to offer them and I recommend we do, this is where we talk about them. We will brainstorm some ideas. Buy one report now and get the second for free.

Step #12

Your guarantee

We MUST offer a guarantee. We must eliminate all risk for the reader.

Your sales letter will be ready in 5 days or less

You will be given an 8 - 15 page sales letter that clearly answers the follwing questions:

  • What is it that is being offered?
  • What is in it for me? How will I benifit?
  • Who am I and why should you your trust what I say?
  • Can you relate to my current situation?
  • Exactly what problems does my product or service resolve?
  • How does it work?
  • Why is my solution so unique?
  • Why is my product better than the competition?
  • Can you overcome my objections or hesitation for placing this order?
  • Why should I take action and order today?

Before we anwser any of the questions above; before we key in the first word of your letter we must conduct an in-depth interview with you.

t will help If I take you thre the 5 day process.

  • Day 1: Research currect site, market and sales strategy. Take mountains of notes. Customize the interview questions and schedule call.
  • Day 2: Hour long conference call, transcribe interview and begin working on the rough draft. There is no limit on the amount of information you wish to communicate. Long sales letters consitentaly outperform short ones.
  • Day 3: Writing, writing and more wrting.
  • Day 4: Writing, writing and submit first draft for approval..
  • Day 5: Edit the sales letter based on your notes and convert to HTML

At the end of this process you will a sales letter that instills value, builds reationships and most important of all closes sales. Our Fee: $2500.00 for every 8 - 15 page sales letter.

Plus receive over $1000 value in bonus service

Bonus #1: Installation of Google Analytics. This is a $250 - $500 service we will throw in with your oder. Don't believe me about the value of this bonus, please search "google analytics consultant" and see for yourself.

Bonus #2: $300 - $500+ value. After you have approved the final draft we will convert the letter into HTML. We can blend it into the theme of your website or create a completely new style guide you may use over and over again.

If you are serious about building a long term successful website and willing to make an investment to achieve such, please fill out the form below and we will contact you about the next step within 1 day.

Thank you for taking the tome to read this letter.... we hope to hear from you.

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