Generate immediate web site results with a Pay Per Click campaign.
All small business owners want to see measurable results in the least amount of time and a new web traffic generation technique is no exception.
If you are just starting your online marketing initiatives you will probably have to wait some time before natural or organic search engine rankings begin generating visitor traffic.
Thankfully, the brilliant people over at the Google’s and Yahoo’s of the world have given us all a solution for that waiting game.
A Pay Per Click campaign is hands down the quickest way to drive targeted traffic to your web site. Once your ads are written and keywords selected you literally click a button and qualified traffic starts rolling in.
That sounds pretty simple right? If so why hire the services of a third party to manage PPC? After reading this letter you will have that answer.
Fact, as mentioned before, it takes time for organic search engine rankings to move up the ladder. PPC makes that waiting period a whole lot easier to handle. Plus, you can learn so much in the process.
Within 1 – 2 weeks your site will have collected enough web site visitor analytics from the PPC campaign to start answering questions like:
- What your websites conversion rates are for subscriptions, leads and sales.
- What your visitor navigation trends are? What pages are visited the most and where on the site do they exit?
- How much time are they spending on the site and per page?
- Which keywords are converting the best and worst for you?
- If you have a multi step sales process at what stage are you loosing the visitor?
With a PPC campaign and use of Google analytics those answers will always be at your finger tips... the latter of which we will install at no charge. Why, you may wonder? It’s simple; we can’t do our jobs properly without web analytic reports from Google to help us make decisions on your PPC campaign.
So, real results within just two weeks of launching your campaign. That is the beautiful thing about PPC. For sites just starting up with little or no traffic it’s absolutely huge.
Before getting into the details of our service we would like to make something crystal clear. Pay Per Click marketing is not a substitute for organic search engine optimization. Please consider them two completely different traffic techniques or marketing channels that should be ran side-by-side.
We love PPC because you are given an incredible amount of control in who sees your ads. If your PPC strategy is to generate sales or leads for a local geographic why bid on keywords from another city or country?
There are three different phases involved in implementing and managing a PPC campaign. The first of which involves keyword analysis and selection, ad group categorization and copy creation. The second phase involves monitoring and optimization of campaign(s) performance. The last and final phase involves keeping an eye on the campaign... monthly maintenance.